Skip to Main Content NPC Libraries Banner
NPC Libraries Banner

Information Literacy: Click Bait

Knowing Good Sources

Knowing Clickbait When You See it

Clickbait is . . .

something (such as a headline) designed to make readers want to click on a hyperlink especially when the link leads to content of dubious value or interest (from Merriam-Webster Online Dictionary)

 

So, what does Clickbait look like???

Clickbait Advertisements

Offers easy fixes for your problems.

Clickbait girls image

Clickbait boys

Fixes problems you didn't know you had.

Fixes problems you didn't know you had - Clickbait

Offers you a way to test your intelligence (or prove that you aren't an idiot).

Temps you with useless information/knowledge.

Clickbait - useless information

Offers potential gore or surprise.

Clickbait gore

Clickbait Headlines to Avoid

Easy to avoid clickbait headlines,..

...ones that will rarely actually "blow your mind".

You won't believe it! And you won't or shouldn't.

Just. Don't. Click.

Clickbait you won't believe.

How to Avoid Clickbait:

  1. Do NOT Click on Clickbait--Clicking on something will make it more likely to be shown to you on Social Media platforms
  2. Subscribe to/Like/Follow Sources that Represent Both Sides of Spectrum (the Media Bias Chart from the ILCC Information Literacy Guide is a great place to discovered where news outlets fall--stick with the news outlets in the Green box, and sparingly from the Yellow box--but both sides)
  3. Avoid Sources at the End of Either Side of the Spectrum (this means you should avoid anything from the Red box from the Media Bias Chart above)
  4. Challenge Your Own Assumptions:
  5. Seek Out Opinions (and their Facts) that Differ from Your Own
  6. Question What You Read

 

Many reputable  news outlets sometimes use a form of Clickbait, after all, they are fighting for your attention. But those sites that regularly use these, especially extreme forms of it, should be avoided. 

 

More: Some additional sources:

  • Medium provides an article on sample Clickbait titles (2017).
  • BBC discussed the usage in an article "Clickbait: The Changing Face of Online Journalism" (2015) where the author discussed the increased usage of clickbait.
  • Dennis Kim discussed "How to Escape Clickbait" in a 10 minute video from TEDx (independently sponsored Tedtalk)

  • Sally Kohn discussed "Don't Like Clickbait? Don't Click" in a 4 minute TEDtalk. 
  • Columbia Journalism Review describes the new way of paying journalists--by clicks in "What It's Like to Get Paid for Clicks"" (2015).

This One Weird Trick Will Help You Spot Clickbait (Ted) by Jeff Leek and Lucy McGowan (2019)

NPC Libraries Banner