How should you talk to friends and relatives who believe conspiracy theories? BBC 2020For those who have fallen deep down the conspiracy rabbit hole, getting out again can be a very long process."Be realistic about what you can achieve," psychologist Jovan Byford warns. "Conspiracy theories instil in believers a sense of superiority. It's an important generator of self-esteem - which will make them resistant to change." For fact-checker Claire Wardle, it's not just about bruised egos. This year has been scary - and for many, conspiracy theories have been a source of comfort. "Recognise that everyone has had their lives turned upside down, and is seeking explanations," she says. "Conspiracy theories tend to be simple, powerful stories that explain the world. Reality is complex and messy, which is harder for our brains to process." But the experts agree that even if you don't see immediate results - don't give up.